WorkWisdom is your personal career resource helping you to navigate to the next chapter in your work story by supporting you with practical and realistic career guidance through articles, online courses, coaching resources that help to make working and job search; work for you.


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Today’s working environment is complicated. The impact of globalisation, fluctuating economic conditions and the growing reliance of digital technologies in the workplace is making work more competitive. Skilled professionals are experiencing a unique set of challenges that require them to become more competitive and make a greater contribution within the workplace whilst actively managing their career development with fewer resources and support from employers.  In response, Selina set up WorkWisdom, a coaching and educational practice to empower experienced professionals to help them successfully navigate their way through their career challenges by giving them the tools, knowledge and confidence through coaching and online programmes, to help them take charge of their career at every stage of their career journey.

Selina has successfully coached dozen of skilled professionals through WorkWisdom’s (Plan, Prepare Pitch) programme, a unique blend of marketing, branding and sales strategies combined with skills identification and insight  helping them to customise the strategies packaging  their skill-sets to find a better job or help them make a greater impact in their current role.


I help experienced professionals transition to their next job by helping them navigate the challenges of today’s digital hiring landscape. After many years of competing for work as an interim marketing consultant and successfully coaching clients on effective job search and interview strategies, I realised that one of the major challenges faced by job seekers, is understanding how to successfully compete for roles in the new era of digital hiring processes.

Increased digitalisation in recruitment means that organisations filter out applicants earlier in the hiring process which means that skilled professionals re-entering the job market and using strategies from the past, are facing confusion and frustration because they are not getting the opportunities to get selected for interview. To meet this challenge I created the PLAN. PREPARE. PITCH methodology a step-by-step training and coaching programme which guides experienced professionals through the hiring process, helping them to create a personalised job search strategy that helps them get clear on what they need to do next and pinpoint the specific actions they need to take in order to move their job search to the next level.



Selina Yankson is the founder of WorkWisdom a coaching, training and personal development consultancy she is a certified career development coach, trainer and highly experienced marketing consultant and sales strategist. Selina has over 20 years of experience working with large and medium sized corporate organisations in various sectors delivering sales and marketing strategies that help sales teams exceed revenue targets and marketing teams increase marketing effectiveness.

Selina is in the process writing her first book ‘How to Really Get a Job in Today’s Market’ a job search guide for experienced professionals. You can get the latest updates on the book release by signing up here. Selina is a past speaker in schools for career development and past Chair and trustee for a parenting charity. Selina has an honours degree in Law.

Quote MarkI had the pleasure of working with Selina when she came to do some sales coaching with my team. The 3 days we spent working with Selina were the best I’ve experienced from any sales training I’ve done. Selina listened to what we had to say and tailored her coaching to fit our sales process. Selina was instrumental in helping us to change the parts of our process which weren’t working and gave us the confidence to implement the changes. The results speak for themselves with our targets being achieved. 165% of target this week is just the one example. Selina is also a great personality who adds enthusiasm, drive and laughter to any situation. I look forward to working with Selina again soon.